Like many of the posts up for this time of year I’m complaining about dry skin. Much like oily skin, it makes apply makeup & keeping it looking great harder than necessary. I’m constantly on the search for better products to perfect my skin both in photographs & in real life. When the wind picks up my skin pretty much just stops even trying to hide it & you can really tell. I woke up this morning & washed my face as usual. I was then promptly distracted which is pretty normal…what wasn’t normal was opening the door for my dogs & getting hit in the face with 10 degrees! Uhg! So now it is officially time to share with you my It Cosmetics dry skin secret weapon that I’ve relied on for over a year…& even show a sneak peek at an upcoming look while I’m on a roll!

It Cosmetics has become an easy favorite over the years producing many products I now couldn’t imagine life without. From the highlighter that pretty much changed my outlook on cream face products (review here!) to the matte palette that blew my mind (review here!), they’ve nailed it. Over & over again. Today I’m bringing you one of those behind the scenes products that may not be as flashy but is definitely beloved- my It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer. Does the “anti-aging” part make you immediately turn away? Well you need some whiplash because this primer was developed for all ages that locks in moisture while doing about a million other amazing things. Okay- maybe a slight exaggeration but seriously this primer is a multi-tasking genius. [Read more…]