Like many of the posts up for this time of year I’m complaining about dry skin. Much like oily skin, it makes apply makeup & keeping it looking great harder than necessary. I’m constantly on the search for better products to perfect my skin both in photographs & in real life. When the wind picks up my skin pretty much just stops even trying to hide it & you can really tell. I woke up this morning & washed my face as usual. I was then promptly distracted which is pretty normal…what wasn’t normal was opening the door for my dogs & getting hit in the face with 10 degrees! Uhg! So now it is officially time to share with you my It Cosmetics dry skin secret weapon that I’ve relied on for over a year…& even show a sneak peek at an upcoming look while I’m on a roll!
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It Cosmetics has become an easy favorite over the years producing many products I now couldn’t imagine life without. From the highlighter that pretty much changed my outlook on cream face products (review here!) to the matte palette that blew my mind (review here!), they’ve nailed it. Over & over again. Today I’m bringing you one of those behind the scenes products that may not be as flashy but is definitely beloved- my It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer. Does the “anti-aging” part make you immediately turn away? Well you need some whiplash because this primer was developed for all ages that locks in moisture while doing about a million other amazing things. Okay- maybe a slight exaggeration but seriously this primer is a multi-tasking genius.
From ULTA- A true beauty breakthrough, No. 50 Serum Anti-Aging Collagen Veil Primer is a multi-tasking luxe concentrated hydrating primer and serum in one, infused in with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus the innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. No. 50 also prepares your skin for make-up application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application that will bring you joy when you feel your skin!
You get the bottle with the option of either the pump or the dropper which I find a nice touch. To apply I prefer the pump & apply like any other primer to my skin. Think of it as a blurring item with tons more benefits for those of us with dry or aging skin. You will have even better skin & if you aren’t a primer person then I suggest this one to dip your toe in. To convert someone into the primer nation you have to make it worth their while since it takes an extra 30 seconds some of us don’t have. Compared to bare skin & even some of my other primers, the It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer makes it worth it to see your skin looking fabulous from beginning to end. Like many It Cosmetics products this was developed with leading plastic surgeons to give you both the best looking but also most effective products. You can truly feel the difference. On top of all that it is great for my somewhat sensitive skin & paraben-free, talc free, sulfate free, & cruelty free. Here’s a sneak peek above of me wearing this primer & the It Cosmetics Naturally Pretty Palette Vol. 1 (full review here!)with a look I’ll be sharing soon!
What’s your favorite It Cosmetics product? Do you switch up your primer when we have big seasonal shifts? Does anti-aging perk your interest in makeup products?