Every time It Cosmetics launches something new, I immediately scramble to get my hands on it. I’d say as far as brands go- I have the highest success rate with It Cosmetics when trying any products. From skincare to makeup to tools…they just have it down. I recently reviewed all of the new holiday sets coming to ULTA (check out my post here!) but now I’m thrilled to bring you some of the top products now available at Sephora! It Cosmetics has come so far. I began blogging about their products back when they were QVC exclusive– so this was just so exciting for me as both a consumer & a fan!
This month it became official! Sephora stores & online began stocking products from It Cosmetics- some of which are exclusive. The brand is continuing in ULTA & QVC (don’t worry!) but they’ve officially rolled out in Sephora in the USA, Thailand, Singapore, & Malaysia. The products exclusive to Sephora so far (at the time of this post- this could easily change soon!) are the Anti-Aging Armor Super Smart Skin-Perfecting Fluid SPF 50+, Bye Bye Pores Primer Serum, Bye Bye Under Eye Eye Cream, Je Ne Sais Quoi Hydrating Lip Treatment, Bye Bye Makeup™ 3-in-1 Makeup Melting Cleansing Balm, Heavenly Skin™ Bye Bye Pores™ Powder Brush #701, Bye Bye Pores Primer, Heavenly Skin™ CC+™ Skin-Perfecting Brush #702, & the famous Bye Bye Under Eye Illumination™ Full Coverage Anti-Aging Waterproof Concealer.
Of all the new releases…this is just a tidbit about the rest to be my favorite. & I’m not the only one obsessed! I want to do a review & demo with both mom & I because the It Cosmetics Anti-Aging Armour™ Super Smart Skin-Perfecting Beauty Fluid SPF 50+ somehow manages to be perfect for both of us! Because I’m definitely doing a full review (& likely will be featuring it a ton!) I’m just going to give you guys some highlights!
Here’s mom & I both wearing the exact same product out of the exact same bottle. The bottle itself is a shaker-type & the fluid inside is color-adjusting & super thin. & has SPF 50+! We have totally different skin tones, types, textures, & concerns but this really perfected everything! For more details check out the instagram post & stay tuned for a full review!
I was so excited to spot the It Cosmetics Je Ne Sais Quoi™ Hydrating Color Awakening Lip Treatment in the Sephora lineup! This lip balm is super hydrating & is always my perfect shade of pink! This balm is packed with “essential butters and oils, hyaluronic filling spheres, and antioxidants” & is seriously a must-have. This is an all-in-one that I can reach for & know exactly what I’m getting. & it is fantastic.
Completely new to the It Cosmetics lineup is the Bye Bye Lines Serum™ Advanced Anti-Aging Wrinkle-Smoothing Miracle Concentrate. This serum targets both fine lines/wrinkles & dryness- aka my miracle product. I am so excited to try this serum out! According to Sephora it is “weightless serum that lifts, firms, fills in fine lines, and more—in as little as 10 days.” I really advise you to check out the site for all the research report percentages- because they look spectacular & so do the reviews rolling in!
Here’s a product I’ve been using since it came out! The It Cosmetics Bye Bye Makeup™ 3-in-1 Makeup Melting Cleansing Balm sits on both of my bathroom sinks! I’ve been working a bunch of events & wearing heavy makeup that needs to be removed before I collapse into bed. This cleansing balm is awesome for my dry skin & my currently acne-prone, hormonal skin which is a pretty big deal! So what makes it even better? It actually deposits hydration after you remove it!
I’ve used the It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer for a really long time- so do you think I should pass on this? Nope! The brand new, Sephora Exclusive It Cosmetics Bye Bye Pores Primer™ Oil-Free Poreless Skin-Perfecting Serum Primer is also a must-have. I’ve been applying this along my nose & other areas my pores are large. It doesn’t make my pores look dry, flaky, or oily which is exactly what I’m looking for.
You all know I need a bit more glow & hydration so it probably won’t be a shock that the It Cosmetics Bye Bye Under Eye Illumination™ Full Coverage Anti-Aging Waterproof Concealer has a place in my routine. Do I need it every day? Nope- because I’m lucky. But when you have REAL undereye issues- purple, darkness, uneven, shadowing, etc. I urge you to check this one out! You need the smallest amount & somehow it can magically cover while hydrating enough to look more like skin. Approved.
If you know anything about It Cosmetics…then you probably know they reign in the brush category. One of the new Sephora exclusives is the It Cosmetics Heavenly Skin™ CC+™ Skin-Perfecting Brush #702. This brush is a lean, mean fighting machine & I don’t seem to be able to put it down. This unique, patent-pending brush is “infused with antiaging collagen, silk, peptides, niacin, & antioxidants”. The dome-shape is magic for applying powder & blending it in seamlessly!
This is likely the most-anticipated new product for me! I’ve been waiting years for It Cosmetics to put out an eye cream catered to me & the It Cosmetics Bye Bye Under Eye Eye Cream™ Smooths, Brightens, Depuffs is it. I’m not just excited to start trying this- I’m pretty much ecstatic. This isn’t just an eye cream that targets fine lines & wrinkles- it also hits hard at puffiness & dark circles! YAAAS.
So what do you think of this new lineup at Sephora? What products are you planning to pick up? What do you hope comes to Sephora from the It Cosmetics line?
More from All Things Beautiful XO:
It Cosmetics Hydrating Primer is Perfect for Dry Skin! (Review & Demo)
It Cosmetics CC+ Your Way to Radiant Skin Review & Demo
It Cosmetics It’s All About You! Collection + Naturally Pretty Face Palette Swatches & Review!
It Cosmetics Heavenly Luxe Pointed Precision Luminizer Brush & It Cosmetics Hello Light Anti-Aging Radiance Creme Review & Why You Need Them