For the past 3 ½ years we have been developing a skincare line for girls called willa™ . It all started when my mom and I looked for skincare products for me and we couldn’t find them – at least not natural products.
My mom always nagged me to wear sunblock, wash my face, moisturize – you know the drill. But even though I knew it was important to take care of my skin, I never enjoyed doing it…the products available just didn’t feel good–and believe me I tried everything.
willa consists of 17 products; each is special and different from other brands because they were developed by girls, for girls. My friends in NYC have been helping me test and tweak products and we made sure they look cool too.
Willa Products are:
About Will Naturals Face of the Day SPF 30 Tinted Face protection:
Face the Day is genius. It’s for all skin types. A lightweight, oil-free natural SPF 30 formulated with just enough tint to camouflage super white Zinc – nature’s most powerful defender against the sun’s damaging UVA/UVB rays. Anti-oxidant green tea fights free radicals as natural moisturizers keep skin feeling soft and healthy. With such silky-smooth and flawless absorption, you’ll reach for this SPF 30 every day, rain or shine.
|Top left is fresh out of the pump, top right is a very small amount lightly smoothed out. You can see its like a souffle. The bottom stripe is a tiny amount smoothed out. Check out how whipped it looks!|
I was excited about this foundation. The texture is pretty incredible. When I was a teenager with dry skin, there wasn’t really anyone catering to me. Dry skin products weren’t advertised to me & if they were, they were usually pretty heavy coverage. I so wish there had been something like this back in the day, especially available at my local Target. Now that my skin is so combo (& currently oily!) it wouldn’t work for everyday. This winter though, Willa Naturals will be my buddy. I’m always dry in the winter & foundation is SO not kind about it. I think this will make a great base. Although it is oil free, my currently oily skin broke it down while my joy areas looked great.
Some things to note, especially for teens, is the SPF. I’m BIG on SPF & 30 is a great amount for a foundation, especially if it is all you’re slapping on. Teens often don’t need much more. Personally, this is on the sheer side but that’s absolutely what a teen needs. Many teens try to wear way too much foundation thinking that it will perfect their skin when in fact it can make it worse or look cakey. If I had a daughter, this is exactly what I would be looking for. Also not the pump which helps to keep the product sanitary & provides some sort of control over how much you use. Woo!
You can pick this up in select Targets & also on the Willa website for $14.50.