If you’re a big fan of eyeshadow pencils that are creamy & long wearing then you have likely been chomping at the bit ever since you heard Jordana was jumping on the scene. Because Jordana is owned by Milani I had VERY high expectations. I personally use Rimmel Scandal Eyes & Milani Shadow Eyez the most, even over high end brands. I own almost if not all of both lines & use them as bases, eyeliners, & as eyeshadows themselves since they’re long wearing. Keep reading to see how the Jordana 12 HR Made to Last Eyeshadow Pencils compare!

I can’t find much online about these so I figured I’d just quote what is on the actual packaging. It is nearly completely identical to my Milani Shadow Eyez claims on the packaging.Also like the Milani Shadow Eyez, you’ll need to sharpen these but it is super easy. The black plastic isn’t messy at all to grind down. On top of that, these come sealed which is totally fabulous & I really appreciate when brands do that!
Here you’ll see:
– Highly Pigmented Formula
– Shimmer or Matte Finish depending on the shade
– Long-Lasting Formula
– Water Resistant
– Close cap tightly after each use.

I chose 4 shades to start out: 03 Tenacious Brown, 04 Continuous Almond, 06 Aqua Last, & 08 Endless Emerald. My Walgreens was almost out of all the shades so I’ll be picking up more when they stock up! I obviously wanted the two neutrals & then I snapped up the aqua & green because…I love my colors!

Swatches left to right: Tenacious Brown (a rich matte brown), Continuous Almond ( a slightly peach toned matte nude), Aqua Last (a light shimmery aqua), & Endless Emerald (a deep turquoise toned emerald).

Beautiful pigmentation, easy to apply, & very creamy. These feel & look EXACTLY like my Milani Shadow Eyez…except with a lower price tag! I’ll be doing some comparisons as well so stay tuned for that, especially if you recognize any of these shades from other lines!

The Jordana 12 HR Made to Last Eyeshadow Pencils retail for $3.99 at my local Walgreens & I also got them for BOGO 1/2 off which is common with Jordana, keep an eye out!