I’ve been using this product for a long time & I am so excited to have the opportunity to share my thoughts with you! Being sick, this has been super helpful in cutting down my wet hair time…yay!

What IT Factor Says: It Factor’s proprietary VaporBoost system reduces drying time by up to 50%. With the help of Sunflower Seed Oil & Green Tea Extract, Simply It shields against free radicals, while providing UV and heat protection. The healthy formula features soy protein to smooth and soften hair, wheat and silk amino acids to replenish moisture to damaged and dull hair and to impart shine, and bottlebrush extract to add body and bounce with all-day soft hold.
All It Factor products are free of harsh sulfates and alcohols, parabens and sodium chloride–making them 100% safe for color treated and chemically straightened hair.

How to use: Apply 1-3 pumps of Simply It into your palms, rub together and smooth through wet or dry hair.
 
Why I Love It: I’ve been using the IT Factor Quick Blowdry Smoothing Lotion almost every time after washing my hair. I love that it doesn’t feel like I’ve added product to my hair! I mean, you can tell it dries faster, softer, & that it is smoother…but I don’t feel product! This is awesome because I never know what else I will add to my hair whether it is heat protectant the next day (this has it inside if you use it that day!), curl activator, hair oils, or what have you. Zero product build up & my hair feels just as clean! I already love the IT Factor Quick Blowdry Shampoo & Conditioner & this was an awesome addition! I can’t wait to see what else they come out with, I’d love to see more!To learn more, check out the IT Factor website.

* Product provided in consideration ofreview. All opinions are my own.