So what would you change about your morning routine?  Well for me its being too busy to blow dry my hair. When I do have the time, it is time consuming. More like a time sucker really. It may be hard to tell, but  have crazy thick hair. I curl & straighten it in layers, one of mine is about the same as most people’s whole heads. Its a lot of work! So when someone told me I could cut my blow dry time in HALF, I jumped at the chance to give it a shot.

Being the skeptic I am I was unsure. I mean, I really have a love/hate relationship with the blow dryer after all. Plus if it made it dry faster, would it change my hair texture? Would it make my hair dryer to compensate? That’s something I do not need! But like all exciting new things in the beauty world, I’m willing to give it a shot.

 What It Factor says: It Factor^TM Quick Blowdry^TM shampoos and conditioners are nothing short of a hairstyle revolution: the first and only shampoo and conditioner system combination to reduce drying time by up to 50%.
Available exclusively through professional salons, It Factor^TM is safe for all hair types and free of harsh sulfates, parabens, sodium chloride and alcohol. It Factor^TM“s proprietary VaporBoost System^TM speeds up the natural process of evaporation by reducing the bond between water and the hair shaft. When heat is applied, the water releases from the hair more easily and turns to water vapor more quickly, creating extraordinary hair in a fraction of your normal blow-drying time.

My Take:  When given the option of choosing between their two types, I hit the dilemma I often do. For “Fine Hair” & “Medium to Coarse Hair” always bites me in the bum. My super fine but thick hair is so darn difficult. In the end I got both & have been using the “IT Factor Quick Blowdry Shampoo & Conditioner for Medium to Coarse Hair” & love it. I use a shampoo/conditioner for at least a few weeks before I review it because I don’t always notice issues right away. These smell great & the conditioner is SUPER thick, so no moisture issues here! I’m happy to report, this leaves my hair healthy, smooth, & cuts down on my blow dry time! I timed myself 3 days in a row (I should’ve taken video, I looked a fool)& averaged 14 minutes off my original time. Woohoo!

Is this a type of product that interests you? You can check out more info on the IT Factor website to do the whole salon location dealio. I this becomes more available. The packaging is a gorgeous light pink with a somewhat pea/olive green & gold detailing. Love the look & feel of these bottles. How long does it take you to properly blow dry your hair in the morning?
*Product provided by PR for consideration.