So, basically, this bag is all about using up every crevice. This isn’t one of those “throw your keys in& hope they fit” bags. Oh no. This is a WhatchyaGot Bag & they use all kinds of clever ways to make every inch of this sucker useable while still being cute. From the seams to the insulated (yes!) pocket, this is a brilliant contraption for everything. I can totally seeing a mom sizing down to this bag for jaunts to the park, a woman using this as the perfect organizer for an airplane, & even me, who crammed tons of makeup in there. Hey, its me. What were you expecting?

Now these aren’t cheap. These bags run about $50 but if you’re going to use it, its definitely worth it. Its super high quality & definitely well thought-out. I’ve had bags like this before & the mesh pockets lasted maybe 3 uses before ripping. This would even be a great lunch bag, with the insulated pocket. What did I do? Crammed my Physician’s Formula moisturizer, cleanser, & a setting spray from Skindivania in there. All full sized with room to spare. Brilliant since I was afraid they might leak. You can also see my foundations & various other items lined up nicely & conveniently in the video below. Ah, forced organization how I love thee.

I love that you can put a big bottle (my calming spray of the moment) along the base seam, removing any unused space. This would also be great for medications, a water bottle, baby bottle, a package of Ritz crackers…okay maybe not that last one.I really love the added bag (shown in the photo) for further separation or removed as another organizer. The strap is super comfortable which is important since you can potentially make this quite heavy! I LOVE the cell phone pocket, a small detail that really makes all the difference. I could easily see my lounging by the pool with this bag, everything super safe inside. These bags are water-resistant, of course. Perfect for a trip to Sea World perhaps…

I have a bag here in “Flower Power” but there are definitely other options available, including a really cute leopard print. If you are interested in checking these out: http://whatchyagotbags.com/products/flower-power/

So what do you think? Would you use this to pack up items? What would you use it for?