In case you’re completely new around here…I’m pretty obsessed with It Cosmetics. Somewhat recently It Cosmetics came out with over 60 brushes & they’re currently being sold in ULTA stores & on the website. That’s a ton of brushes! The entirety is also separated again into 3 separate collections- Airbrush Essentials Collection, Live Beauty Fully Inspired Collection, & the Velvet Luxe Blurring Collection. Today I’m going to show you some of my absolute favorites from all three! Check them out in-detail below!
Introducing 3 NEW & EXCLUSIVE COLLECTIONS that suit every need, from the makeup newbie to the makeup pro. Each brush is so SUPERIOR IN QUALITY that they do the work for you and give you your most beautiful skin! The secret to great makeup isn’t makeup at all, IT’S A GREAT BRUSH!
• Developed exclusively for ULTA!
• Over 60 brushes & sets to suit your every need!
• No matter what brand of makeup you wear,
your skin will instantly look flawless!
Here you can see the 9 brushes I’m showing you today, although one is actually a duplicate! Each line has their own spin so I’ll break down what makes them different below. In the above photo I’m hoping you can see the size difference between the brushes. I find sometimes when reading brush reviews it can be difficult to see them in comparison so I really hope that helps!
It Cosmetics Airbrush Essentials Collection- This is where you start. From beginners to pros and everyone in between, these go-to beauty essentials feature all of your must-have brush head shapes for every product, look and need. Designed to airbrush your skin to flawless perfection, your makeup just got better!
• Airbrush finish, synthetic, cruelty-free, anti-microbial hair
• Lightweight, durable, makeup bag friendly design
• Rounded comfort handle makes it easy to grip
This is the collection where I have two of the same brush so spoiler…I love it! You can see like the It Cosmetics Live Beauty-fully Inspired Collection these brushes are sealed & come packaged with a reusable brush protector. I have these all saved because traveling with brush can sometimes be kind of traumatizing- especially ones that splay out a bit. The smaller brush is the It Cosmetics Airbrush Blurring Concealer Brush #103 which is a real wonder. I usually apply concealer to my spots with a fingertip then blur with this brush. This really helps avoid the caking up around tighter areas as well like around my nose & eyes. The finish is soft & so natural! The duplicate brush I have here is the It Cosmetics Airbrush OMG! Foundation Brush #106 that I just had to grab a backup of. I love the density & size of this brush for basically any liquid makeup including thicker products like my beloved BB & CC creams. This lays it down while letting me build up coverage where I need it. I’ve also used the tip for cream bronzer up by my hairline with success. This brush is so luxe & gorgeous you just might need two.
It Cosmetics Live Beauty Fully Inspired Collection-To Live Beauty Fully™ is to give beautifully. For every Live Beauty Fully™ brush purchased, IT Cosmetics® will donate one brush to the Look Good, Feel Better® program to help women face the effects of cancer with more confidence. Now that’s living beautifully!
• Award-winning, IT Cosmetics Heavenly Luxe® ultra soft, synthetic hair
• Silver streamlined handle is weighted for controlled application
• Each artisan-crafted brush is designed to feel like a work of art.
I’ve worked with Look Good, Feel Better in the past so this cause is close to my heart! Let me start with the It Cosmetics Live Beauty Fully All Over Powder Brush #211 because this rather large brush must have caught your eye! With a large circumference you’d think this brush would be clunky but it is truly balanced & easy to maneuver. I’ve been loving this for when I need to set my foundation & for finishing powder in general. I can see this being my go-to brush for facial bronzer because it is so soft & effortless! The medium brush pictured above is the It Cosmetics Live Beauty Fully Buffing Mineral Powder Brush #206 which I’ve been using for overall blending. I love this after applying powders & color to my face to really press & blend it into my skin. Last is a brush that is close to my old faithful brow brush from It Cosmetics years ago & this is called the It Cosmetics Live Beauty Fully Angled Liner/Brow Brush #217. If you’ve been around my block a few times then you know I’m basically a brow powder girl at heart & this brush is perfection for that! I’ve also tried it with gel eyeliner & got a beautiful look…perfect for applying to the lower lashline as well!
It Cosmetics Velvet Luxe Blurring Collection- Experience luxury on your skin, and your most flawless face with each Velvet Luxe™ Blurring Brush. From the soft-touch, ergonomic handles to the exclusive micro-fine hair, crystal tips and velvet pouch, each brush is designed to look like your little black dress.
• Ultra-dense, micro-fine, cruelty-free, anti-microbial optical blurring hair
• Custom-molded, soft-touch grip for maximum control
• Ergonomic handle designed for ultimate comfort application
Can we first talk about my dream brush? I have pointed brushes I adore but this It Cosmetics Velvet Luxe Precision Complexion Brush #310 is the end-all-be-all. This brush has a dense, tapered, pointed tip that is perfect for specific application. These have my favorite grip that is just so easy for my small hands & this brush effortlessly gets into smaller areas & really wins at applying liquid highlight! The It Cosmetics Velvet Luxe Soft Focus Sculpting Brush #315 has this gorgeous angle that is perfect for blending out the curves of the face. Sometimes I use a super precise brush for my contour then this just blends out every line into perfection. The diamonds on the bottom of both of these brushes just make me feel so fancy as well! Last up is the It Cosmetics Velvet Luxe Goddess Kabuki Brush #306 which is truly the largest of the bunch! This brush is quite squat & short but has a thicker base that I find much more comfortable to apply product. This is my favorite for my neck & chest- something I’ve been looking for practically my whole makeup-loving life!
You’ll notice with the exception of one brush none of these brushes are meant for the eyes & that is because I really wanted to do a post dedicated just to face brushes! If you liked this post please let me know in the comments & maybe I’ll do some of my other favorites like eyes, contour, etc!
The shapes, sizes, and bristle cuts of the It Brushes for ULTA Collections and Sets were created to be universal so that they could be paired with any and all brands of cosmetics complexion and color products. These collections of brushes are made from 100% cruelty free, synthetic hair as well & honestly even with all the many It Cosmetics brushes I’ve collected over the years I just haven’t had a dud. Not one. They just don’t shed on me which is bliss & likely why I am always so confident forking over my money & recommending them time & time again here to you guys. I have my eye on even more brushes because…isn’t that what can make or break a makeup application? I think so!
These collections are only available in ULTA stores & on the ULTA website. Prices vary but I’ve linked them all above for your convenience! Are there any from these collections you absolutely love? Any I need to pick up? I’d love to hear your thoughts in the comments below!