I’ve been waiting a very long time to get my hands on some It Cosmetics eyeshadows! I’m proud to say I now have some & I seriously couldn’t wait to get this review underway for you guys! Normally this is a teaser space- did I like it? Will you want it? But I’m doing something a bit different. I’m declaring the It Cosmetics Naturally Pretty Vol. 1 Matte Eyeshadow Palette a necessary palette, as in you need it, keep reading to find out why!

From It Cosmetics- Apply your choice luxe high-performance anti-aging eye shadows for a beautiful, naturally pretty look! These anti-aging ultra luxe eye shadows can be worn wet or dry, as shadows or liners. Colors can be worn alone, or mixed together. To transform any matte shadow shade into a gorgeous shimmery pearl shade, just dip your brush first into your choice of matte shade, then tap your brush into the transforming pearl shadow, then apply.

The palette itself comes housed in a velour-type outer packaging (this faint pink as seen above!) that feels sturdy. The closure is magnetic & much like beloved Cargo palettes you can see here the closure lays flat against the palette which definitely helps when traveling to stay closed. Although I like the overall construction I’m not a fan of this type of fabric outside packaging (a bit like the Urban Decay original Naked Palette) because over time my letters start to fade off & I find other forms easier to sanitize. Personal preference of course.

Inside you have a nice sized mirror, 14 eyeshadows, one transforming eyeshadow, & some seriously flashy fabulous gold background. I dig this, seriously, I get a bit more happy every time I open it. Each shade name is labeled below the eyeshadow, something I crazy appreciate after a few brands stopped doing that this year. I love that I can look down & know by name which shades to tell you guys I have on without rigorous research. I actually like that this palette doesn’t come with a brush (although some It Cosmetics deals for this palette do) because it makes the palette that much more compact & travel friendly. Let’s be real- I’m using more that one brush when I do my eyeshadow…always. I’m high-maintenance even when I’m in a hurry apparently.

Top row left to right- Sheer Joy, Soft Light, Warmth, Soulful, Mocha, Violet, Midnight, Noir.
Bottom row left to right- Love, Sunrise, Sunset, All Heart, Java, Iconic, Transforming Pearl.

The texture on this palette overall is exactly what I’d expect from It Cosmetics- it is exceptional. I feel like these shadows are almost creamy but not difficult to blend at all. In fact, if you’ve had issues with blending matte shadows in the past, you will love these shades. The blendability is out of this world.

Here are my swatches over primer done with a clean, dry fingertip.

Left to right: Sheer Joy, Soft Light, Warmth, Soulful, Love, Sunrise, Sunset, All Heart.

Left to right: Mocha, Violet, Midnight, Noir, Java, Iconic, Transforming Pearl.

Here is a better shot of the Transforming Pearl so you can see the sheen & dimension a bit better.

Here are Love, Sunrise, Sunset, & All Heart topped with the Transforming Pearl. Although I like the addition of the Transforming Pearl for highlighting & center of my lid I don’t find myself using it very much for actual transforming. I find it dampens these oh-so-pigmented shades a bit more than I’d like so I stick to highlighting my matte looks with it. Obviously this is just personal preference.

It Cosmetics Naturally Pretty Vol. 1 Matte Palette Breakdown:

– Can create an all matte look or add in a subtle pearl finish where wanted.

– Colors range from warm to cool for big variety.

– Shades actually become more exciting as you use them & find color combinations.

-Nearly zero fallout for me.

– Paraben-free, fragrance-free, sulfate-free, & cruelty free.

– Great for aging skin with Hydrating Age Reverse and Prevent Complex and infused with Peptides, Hydrolyzed Collagen, Silk, Anti-Oxidants and Drops of Light™ Technology.

– Flattering shades that will take you from day to night.

– Can use them wet or dry, as eyeshadows or liners. 

– Helps diffuse the look of wrinkles & lines on the lid.

– Blends like a dream.

-Palette is sturdy & stays closed while traveling.

Overall…I’m thrilled with this palette & am kicking myself for not having more It Cosmetics eyeshadows already in my stash. Since this is labeled as “Vol. 1” I am crossing my fingers for many more to come…because I need them in my life.  This is one of those strange brands that works well for everyone- aging skin, young skin, dry skin, oily skin…they honestly cater to everyone somehow. I have some It Cosmetics holy grail items in my stash (Check out my review of their CC Cream & my favorite highlighter possibly ever both from It Cosmetics!) & I’m more than happy to continue to add to my collection. 

You can purchase the It Cosmetics Naturally Pretty Vol. 1 Eyeshadow Palette for $42.00 from the It Cosmetics website & also at ULTA. That’s significantly less than many other palettes of this size & honestly, most aren’t anywhere near this quality. 

I’m beyond thrilled & have been having significant issues using anything else since this palette arrived. Even when I do use another palette I find myself using this as a companion to make just the right look that isn’t too metallic or shimmery. What shades appeal to you most in this palette? I definitely want to do some eyeshadow tutorials using it, anything in particular you want to see?

More from All Things Beautiful XO:

It Cosmetics CC Your Way To Beautiful Skin Collection + Naturally Pretty Matte Violet Eye Tutorial Alter Ego Palette Tag & Collab: It Cosmetics Naturally Pretty Palette Fall 2012: Bronzed Cranberry Eyeshadow Using BH Cosmetics Tropical Shimmer Palette Eve Pearl Diva Eyes Eyeshadow Palette Swatches & Review