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We need to have a talk about lipliner. I feel like this can be a polarizing topic in the beauty world- either you swear by it or you totally don’t get or want it. I go through phases with lip liners but that’s because I’m picky. I admit it- no shame here. For me to say that for a year I’ve had the same favorite line for the formula, color, & longevity is a huge deal for someone finicky like me. You’ve got to keep reading to see swatches & review of the must-have It Cosmetics Your Lips But Better Waterproof Lip Liner Stains!

Developed with leading plastic surgeons, YLBB stands for Your Lips But Better and that is exactly what this product is all about! YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner that is your lip liner, lip primer, long-wear liner stain and reversible lip liner all in one! All shades are designed to work with your skin tone to give you the look of your lips but better. This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long.

So what makes these so great you may ask? Just about everything if I’m being honest. While I generally don’t fall onto many opinions on lipliners unless about a brilliant color- these are different. My lips tend to be more dry so I prefer something not overly drying. I’m super into the raging matte lip trend but I can’t do it every day without totally losing my mind. These liners from It Cosmetics are packed with ingredients I’ve come to expect from them (I have high expectations from It Cosmetics!) which results in more comfortable wear that somehow lasts. I’m impressed with the wear & really hope they bring out some more bold shades- deep plum anyone? Plus they come with a built in sharpener & an automatic pencil which is arguably the best invention ever.

It Cosmetics YLBB Waterproof Lip Liner Stains left to right: Nude/Light Medium, Blushing Nude, Perfect Red, Romantic Rose, Nude Tan/Rich, Cherry Flush, & Pretty in Pink.

It Cosmetics Your Lips But Better Waterproof Lip Liner Stains- you NEED these lipliners in your lip life! Seriously! I’m carrying one lipliner with me while traveling this month & it is the shade I’m wearing here- the It Cosmetics YLBB Waterproof Lip Liner Stain in Romantic Rose. It is the perfect neutral that works with my natural lip color for an effortless, pulled together look. I can add something bright on top & extend the wear, top with a gloss, or wear as is like above. Easy. & if you figure in the comfort & wear- these are worth a bit of a splurge because you’ll look fabulous!

What about you- are you for or against lipliners? What are your favorites? What kind of shades do you reach for most often?